In case you hadn’t heard, smartphones are taking over the world of internet browsing. In case you don’t believe us, here is a graph showing the global mobile data traffic from 2010 to a predicted 2018:
The expected data usage in 2018 is over 3 times that of 2015. If this doesn’t convince you that mobile devices are now the market leaders in browsing platforms, then we could show you a hundred other statistics to prove it. Just take our word for it.
OK, so mobiles are king, so what?
There are 3 ways to classify websites:
- Those with no mobile website
- Those with a bad mobile website
- Those with a mobile website
If you happen to fall into categories 1 or 2, then your website needs help. Chances are you are losing out on so much traffic, and what traffic you are getting is probably leaving soon after their arrive on your site.
Not convinced? If you have any Analytics software installed (and you really should), then go and check your bounce rate for mobile devices. Is it over 60%? If so, you are losing new clients by not keeping up with their expectations of today’s websites.
Taking the next step
If you already have a website, then you need a mobile version. There are generally 2 types of mobile websites:
- Responsive – this term describes a single website which ‘changes’ to fit the screen that is displaying it. This follows Responsive Website Design (RWD) principles – like our site.
- Dedicated – this term describes a completely separate website which is not related to the main site.
The merits of each method aside, all websites today should have a mobile version. If you don’t, then you’re losing out on traffic. It’s as simple as that.
Selling online can be complicated, if you want to do it well!
You may have the best product since sliced bread, but it won’t sell on an E-Commerce website that isn’t fit for purpose. A website with poor navigation, descriptive text, product images, and a few dozen more factors, will consistently fail to sell. Think of it this way, you wouldn’t expect to have to go a dark, dank cave to buy a new sports car! Don’t be the cave.
A good E-Commerce website ticks many different boxes, including:
- Great navigation and layout
- Attractive design
- Superb descriptive content
- Clear, high-resolution photos
- An excellent presence in the search engine ranking pages
- High rates of inbound traffic and low bounce rates
- A clear, well-defined process from landing to purchasing
- And many more.
In the 3rd Quarter of 2014 alone, 1.21 billion people will spend £900 billion on online or mobile purchases. That is a 19.2% increase from 2013!
Getting set up
Even if your business is new to E-Commerce, we can help get you online. We can even help get your product catalogue together and do the administration side, like setting up your Merchant Account and Payment Gateway.
From good to great
Most E-Commerce sites online today fail at one very important thing: adapting to what the buyer wants. Like most websites, E-Commerce sites are simply created and left alone, to accrue the occasional order, but never to make a huge difference.
They key to ongoing success with an E-Commerce website is to keep it fresh, keep it updated, and perform testing to make sure you are maximising your revenue. We’re talking simple little things, from introducing coupons and gift certificates, to tweaking the layout to see which design performs better.
If you’ve got the goods, we can provide the website to match.
Building on a platform
One of the great things about building a website is that if you build on a framework or platform, you can get an immediate boost in functionality, layout, or design, and cut down the development cost by building on top of tried-and-tested methods.
We have a wide variety of platforms at our disposal, and have had experience with each of the following: